Few basic rules about Links.

All know that links are absolutely valuable for getting traffic and helps boost your ranking in the Search Engines.

• Links from sites that are related are more valuable from the links that are a bit offbeat but that does mean they are worthless. They can bring steady flow of traffic.

• Links from pages with high page ranks are much more valuable than pages with low page ranks.

• Virtually all incoming links bring some value with them.

• The more links on a page that point to your site, the lower the value of the link to your site because the page rank is being shared. Thus in some cases, the back link from a low page rank site can be more valuable than a back link from a high page rank website.

• Links are more valuable when keywords are included in them because keywords tell the Search Engines what the website is all about.

• A link strategy that positions your site as an authority or center point can be invaluable in catching the Search Engine's attention.