Inbound Links

Starting to get in-bound links. In-bound links serve two purposes:

1. If it’s a new site, they will get your site crawled by the search engines and put into the index.

2. They will help a site rank well if the link text contains the keywords you’re targeting.

There’s a couple of methods you can use to get in-bound links, but I only use one of them.

1. You can pay other sites to link to you.

2. You can swap links (called reciprocal linking) with other sites. When I’m actively trying to get links, I only do number two. I’m told that number one works better than number two because one-way links are more highly valued by the search engines than reciprocal links.