Search Engine Optimixation point to considered while optimizing for Google

On page search engine optimization are things that you can change ON your web page. Title tag Header tags Bolding, Italicizing, Underlining Alt image tags Meta Tags Off page search engine optimization comes down to basically 1 thing, which websites are linking to your website and how they're doing it. Anchor text uses in your link The title of the page your link is on The page rank of the page your link is on The "theme" of the website your link is on