Google's Link Guidelines for Webmasters

Some of the Guidelines for webmasters laid down by Google state the ranking procedure is partly affected by the quality and quality of the websites linking. Although, Google forbids use of excessive linking and techniques which can boost the Page rank of the websites.

Some of the actions which violate Google's terms are:

• Linking to manipulate Google page rank.

• Linking to bad neighbourhood or spammers.

• Links from irrelevant websites.

• Buying or selling links.

• Excessive linking.

Its not always the number the links to the website that matters the quality does matter a lot and relevancy should be there for getting high search engine rankings.

Google lays down in their policy that the webmaster should always focus on unique and genuine content which will eventually will be spidered and indexed by Google and would be given preference over repeated or copied content. Also,submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.