Wednesday, June 6, 2007

Website Optimization Method Explained

Talking about website optimization,there are two factors which should be looked into when optimizing a webpage for Google,Yahoo or any other search engine.When ranking your website for the search results,the search engine usually look for off-page and on-page factors:

Off-Page Optimization:

It consists of factors not present on your website that affect your search engine rankings, mostly,the number of inbound links that your website is getting from the other websites present in the search engine.The more the number of inbound links to your website the better will be your ranking in the search engines.Now,there is a catch,this does not mean that if your website consists of information about cars,then getting links from websites that have astronomy as their content would do you any good.Similar niche backlinks are required.Now whom should you ask for links and whom to avoid.If you are going for optimization on Google then you should check the PR(page rank) of the website before asking for back links.
Now how would you do that?
For doing this you can either install google toolbar from www.toolbar.google.com and check the page rank from the toolbar or if you want to avoid downloading then you can go to www.prchecker.net for PR of any website.

On-Page Optimization:

It is the things that you can do to your website to get it to rank higher.

  • Check whether your domain name contains the keyword that you are targeting.
  • The keyword density should be around 3-5%.It should have a good density of keywords,but don't try make a website which comprises of keywords only.Extra usage of keywords could also harm your results on Google.
  • Make sure your website contains meta-tags consisting of keywords which you are targeting.
  • Make the very first text on the page the keywords in an H1(header) tag.
The factors above should help you in achieving better results.