- Your posts should contain about 5-8% keywords .Embedding keywords into a piece of text so that it does not look like search engine spamming. The keyword density in each of the text you post should be at least 3%, at most 8%.
- Highlight,underlining or bolding important are not only good for viewers but also for search engines.
- Using meta-tags and H1 tags enhance your ranks.
- Keeping your mail on the websites so that the webmasters can contact you for link exchange.One thing which you should keep in mind is that you should always check whether it is indexed in Google or Yahoo and if its not then you should make sure the website was not blacklisted for any reason because your site linking to the other site might can also put your website into trouble.
- Always ask webmasters to give you backlinks for the keyword that you are targetting in the Search Engines rather than giving out the whole address.Google does count the word by which you are getting the backlinks.
Saturday, June 23, 2007
Creating SEO targetted posts
Posted by Andy Martin at 2:15 AM 0 comments
PPA (pay-per-action) Vs PPC(pay-per-click)
- Unlike the PPC guidelines which forbids you to click on your ads,the webmaster can ask user to click PPA ads.PPA(Pay Per Action) is counted when the user you have referred takes some action,like in case of Google Adsense,the all the conversions are tracked.When the user you have refered downloads a Google pack or downloads Firefox or registers him/herself to Adsense or Adwords,you get paid.The user's conversion is counted and you get paid,when he/she takes some action.PPA is (you get paid when users act).
PPA(pay-per-action) is safer than PPC(pay-per-click)
- Unlike,PPC where you have sometimes worry about the invalid clicks which generate from somewhere.In PPA's case you do not have to worry about it at all,you can ask your friends family or any one you know to download,register or subscribe to something.Although pay-per-action is safer,but as visitors are concerned the users would not love to do some action until they think its really important or useful to them.
Posted by Andy Martin at 12:57 AM 0 comments
Friday, June 22, 2007
Hoping to be a 6 figure Blogger?
- The answer to this would be that you should use only few of lot revenue streams out there to start with.Implementing all of them at once would not help you reach anywhere.You might just land up nowhere.
- The users like a plain lay-out,easy interface and simple language,as the disco age is over you should focus on building a strong relationship with the visitors using Quality content not through your design of your website.As you must have seen the sucessful bloggers use simple lay-outs.
Posted by Andy Martin at 3:46 AM 0 comments
Increase visibility through forums
Recently I stepped onto a website forum dedicated for bloggers looking for advice and traffic from each other.The key features of the website are:
- Mostly people owning blogger blogs asked other users in forum about their blogs and what they could do to better its look.
- Link exchange was one of the most stunning factors in one of the posts which provided more backlinks to the user and also increasing chances of better Search Engine Ranking in Google,Yahoo and such others.
- Making a community which would help each other,so as to increase the revenues and giving more visibilty to each other's blog.
Posted by Andy Martin at 2:52 AM 0 comments
Better Traffic Conversion into Sales
- Delivering what you have promised to them should be utmost priority.Always remember,Be RELEVANT.All links in your site should be connected to the product in one way or the other and in no way should be off-track.All your hyperlinks should deliver what they have promised.What does this mean?
- If a visitor clicks on your 'About US' link,he expects to see a page describing what you are about-Here it may be a good chance to show off because he asked for it.He would not like to see a 'BUY NOW' page or worse a page taking him to another web page.Being straight to visitor is important.
Posted by Andy Martin at 2:30 AM 0 comments
Thursday, June 21, 2007
Publishers complaining about nosediving adsense income
- Decrease in ecpm of the ads shown on the websites even though the CTR stays the same.
- Some say that their earnings per click have come down drastically from the last previous days across different websites,even though traffic stays the same.
- The traffic has been the same more or less,but less earnings.
- Few have complained that there are clicks that have resulted into nothing.
The webmasters in the forums of webmasterworld.com and digitalpoint.com have posted some threads regarding their earnings take nosedive.May this downfall in the earnings have come due to Google decision to take down MFA(made-for-adsense) websites.Although there is no official news from Google confirming this.
But does this mean that the publishers should now start looking at some more options other than Adsense that are available over there?
Posted by Andy Martin at 1:25 AM 0 comments
New study: which web page elements lead to high Google rankings?
Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and PageRank.
- Keywords in the title tag seem to be important for high rankings on Google. It is also important that the targeted keywords are mentioned in the body tag, although the title tag seems to be more important.
- Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don't seem to have an effect.
- Using keywords in bold or strong tags seems to have a slight effect on the top rankings. Web pages that used the keywords in image file names often had higher rankings. The same seems to be true for keywords in image alt attributes.
- Websites that use the targeted keyword in the domain name often had high rankings. It might be that these sites get many inbound links with the domain name as the link text.
- Keywords in the file path don't seem to have a positive effect on the Google rankings of the analyzed web sites. Web pages that use very few parameters in the URL (?id=123, etc.) or no parameters at all tend to get higher rankings than URLs that contain many parameters.
- The file size doesn't seem to influence the ranking of a web page on Google although smaller sites tend to have slightly higher rankings.
It's no surprise that the number of inbound links and the PageRank had a large influence on the page rankings on Google. The top result on Google has usually about four times as many links as result number 11.
Posted by Andy Martin at 12:16 AM 0 comments
Wednesday, June 20, 2007
Why Google changes its algorithm
"Recently, a search for 'French Revolution' returned too many sites about the recent French presidential election campaign — in which candidates opined on various policy revolutions — rather than the ouster of King Louis XVI.
A search-engine tweak gave more weight to pages with phrases like 'French Revolution' rather than pages that simply had both words."
Posted by Andy Martin at 3:02 AM 0 comments
Insider information about Google's ranking algorithm
Google knows that its algorithm is not perfect
"Tweaking and quality control involve a balancing act. 'You make a change, and it affects some queries positively and others negatively,” [...] 'You can’t only launch things that are 100 percent positive.'"
"[...] Any of Google’s 10,000 employees can use its 'Buganizer' system to report a search problem, and about 100 times a day they do."
Posted by Andy Martin at 2:58 AM 0 comments
Google ranking tips from a Google employee
Pages in Google's supplemental results are parsed differently than pages in the regular index. Pages from the supplemental results can get into the main index. According to Matt Cutts, phrase relationships are handled a bit differently for supplemental pages. He didn't reveal details.
Webmasters shouldn't be worried if they have pages in the supplemental index. Matt Cutts has hundreds of his own pages in the supplemental index.
Google considers buying links to be outside of their guidelines and they might take strong actions against that in the future. Matt Cutts indicated that "Google might take action" if webmasters buy links anyway.
Outbound links
Matt Cutts indicated that a webmaster who owns many spammy websites might get trouble with his other websites.
Catalog pages and online store search result pages
Category pages in online shops work better according to Matt Cutts. However, a product should only be listed in the best-applicable category instead of being listed in 30 different locations.
Matt Cutts recommended to analyze the web pages that currently have high rankings because webmasters can learn from them.
Posted by Andy Martin at 2:54 AM 0 comments
Tuesday, June 19, 2007
SEO MYTH BUSTERS!!!!
Having tons of in-bound links will automatically rank your site very well? NO
Tons of in-bound links will only rank your site well if those links contain the keywords that you want to rank for.You might have thought that,if you get thousands back links for your site which contains skydiving from sites about mortgage then you will rank high in search engines.Having thousands of people with links that do not contain your keywords will help a little, but quality links that contain the keywords (or better yet, where the link text is the exact keywords) are much more valuable. That means you need lot less links to rank well.
The number of results returned for the “link:” command in a search engine is the number of links that the search engine actually counts toward the ranking of the page? NO
Most of the links are considered “duplicate” links by search engines. This usually happens when one domain has a link on every page of its site that points to the ranking page.That domain may have 500 pages, and so there might be 500 links pointing to the ranking page, so search engines omit those types of links . Search engines only actually counts a few of those links (or maybe even just one) toward the ranking of the page.
So what you may have thought was really serious competition turns out to be much more moderate. So you can now easily compete with pages which have many thousands backlinks beacuse you know that there are only few which count.
Posted by Andy Martin at 12:27 AM 0 comments