Monday, June 25, 2007

Increase CTR in Google Adwords

You can enter so-called "NEGATIVE" keywords in Google Adwords.

  • When an Internet user enters one of your negative keyword in the search box,then your ads would not be displayed.For example if you enter "free" as your negative keyword then if the user's search consists of subscribe then the user will be not be seeing your ads because it consists of the negative keyword.

  • Negative keywords are are an excellent tool for excluding Internet users looking for free items only.

  • You can also use ads for targeting only specific groups.

  • An car seller might want to exclude people who are looking for books on cars.He can use "book" or "books" as negative keywords.