Friday, August 10, 2007

Older website the better....Google thinks the same

You may achieve high rankings very quickly for words that nobody is searching for, but as Covey so aptly put it, these will be illusory and deceptive results at best. If no one uses those words in the engine's search box, all the #1 rankings in the world won't keep your business afloat.

It's imperative to think of the search engine optimization process as a long-term investment for your site, so here are 5 tips to help you invest in your future success:

Thoroughly research your keyword phrases using the paid versions of Wordtracker or KeywordDiscovery. Keyword research is completely and utterly the key to everything that is search marketing.

Make sure your site is not made up of graphics alone, as these cannot be read by the search engine spiders that come a-crawling. (This is especially true of graphics that look like text -- these are often used when a particular font is desired.)

Be sure to use natural, easy-to-understand language that conveys the message of your website and includes keyword phrases you'd like your site to rank highly for.

BE sure your Title tags and link anchor text all jibe with the visible content on the page.
Be patient! You knew I'd end with that one, but with Google's aging delay in place for new sites, patience is more important than ever.
It's most likely going to be a good 9 months before you start seeing much (if any) traffic from Google's natural results. Don't be discouraged, but instead use that time to constantly make your site better than the other guy's.

Remember, you are working toward the future. Good placement achieved by doing things the right way will have staying power over time with very little additional effort. Like everything in life, if you spend the time and money to do it right to begin with, the long-term results will always be impressive.
(courtesy highrankings dot com)

3 comments:

JesseTheCat said...

gulp, I had no choice but to tag you, see my latest blog post at http://jesseblogs.blogspot.com ...only play if you want to

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