Wednesday, July 4, 2007

SEO vs PPC

SEO or PPC? which one is better?

Pay per click advertising (PPC)

Advantages:

  • You get instant results. Advertising on website results in instant targeted traffic .
  • PPC ads are better for limited time period .
  • You can stop PPC ads at any time.
  • PPC ads make it easy to test different keywords and landing pages.
  • PPC ads also work with websites that are not very well designed and wouldn't get good search engine rankings.
  • PPC ads allow you to bid on a large amount of keywords, including misspellings and other keyword variations that you cannot put on your web pages.

Disadvantages:

  • PPC advertising can become very expensive if you bid on the wrong keywords or if you don't calculate the maximum bid price correctly.
  • Invalid clicks can be a problem which can result in inflation of advertising expenditure.

Search engine optimization (SEO):

Advantages:

  • Traffic through organic search engine results is almost free if the up-front work has been done.
  • After optimizing your website you can use your money for different things and the optimized site will still run.
  • A larger number of visitors and search result clickers is not a problem.
  • Search engine optimization delivers long term results that don't require permanent financial input.

Disadvantages:

  • SEO can be relatively time-consuming up-front.
  • SEO can require a redesign of your web pages to make your website search engine friendly. However, this usually also results in a better user experience.

Search engine optimization delivers large amount of targetted traffic without spending cash which can be considerably more as compared to traffic from PPC.